What is Digital Marketing ?

Digital Marketing

Digital marketing is the marketing approach and it refers to advertising broadcast via digital mediums such as search engines, websites, social media channels, email platforms and mobile phones.

Digital Marketing Major Modules:

To become a true professional digital marketer you should be capable to create high quality and effective digital marketing campaigns to build brands from scratch. And, to do this, you must know the all modules which are involved in Digital marketing.

Digital Marketing Course Major Modules are as follows:

1. Search Engine Optimization (SEO)

2. Search Engine Marketing (SEM)

3. Social Media Optimization (SMO)

4. Social Media Marketing (SMM)

5. Content Marketing

6. Email Marketing

7. Youtube Optimization

8. Affiliate Marketing

9. Google Adsense

10. Web & Social Media Analytics

11. Online Reputation Management (ORM)

Advantages of Digital Marketing:

1. Lower cost: When compared with Traditional Marketing, pre-planned and effective digital marketing campaign can reach the right customers at a lower cost.

2. Global Reach: With the help of digital marketing, a website allows you to find new customers globally for only a small investment.

3. Analytics: In digital marketing we can easily track and measure the online marketing results with web analytics. These web analytics will tell you how effective your campaigns have been.

4. Brand Awareness: With the help of digital marketing we can easily build communities. With the help of communities or groups we can create some awareness of our products or services...etc.

Role of Digital Marketer:

Digital marketers plays very important role in all branding & advertising agencies. Why because, A Digital Marketer is responsible for developing, implementing and managing all digital campaigns that promote an organization and its products or services. Digital marketer has to be aware of brand awareness and lead generation campaigns in all platforms to generate some quality sales. 

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Digitoliens provides you classroom Digital Marketing course in Dilsukhnagar. And we are also conducting online batches to enhance your Digital Marketing skills.